ella cappuccino melange
The inventor and manufacturer of the ella coffee brand, Neil Hellmann, asked me to conceive and produce a set of commercials intended to launch this innovative new concept into the highly competitive hot beverage market. The brief was for something edgy, offbeat and with viral aspirations.
I worked with fellow creative and director Guy de Lancey to pitch two distinct concepts;
1. 'NOTHING ELSE' - plays with the comedic tension between the reality of how to make a cup of ella coffee and the suggestive activity of doing so.
2. 'ONE OF THOSE MORNINGS' - plays with the space between reality and hallucination to create a thriller that is familiar to us all, finally (re)solved by drinking a cup of ella coffee.
Read the full pitches as presented by clicking on the ella logos below.
I worked with fellow creative and director Guy de Lancey to pitch two distinct concepts;
1. 'NOTHING ELSE' - plays with the comedic tension between the reality of how to make a cup of ella coffee and the suggestive activity of doing so.
2. 'ONE OF THOSE MORNINGS' - plays with the space between reality and hallucination to create a thriller that is familiar to us all, finally (re)solved by drinking a cup of ella coffee.
Read the full pitches as presented by clicking on the ella logos below.
Financial constraints prevented the client going with these concepts but he did ask us to produce an alternative set of commercials that had been devised in-house at ella.
You can see those commercials by clicking here.
You can see those commercials by clicking here.
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If you'd like to discuss a collaboration or hiring me for your project then please...
